News
Brand Dynamics Work
Work Dynamics's new website went live in July, the result of much thought over the last year or so.
"The website itself was conceptualised, designed and coded over a period of two months or so but the thinking around what our brand represented started over a year ago," says MD Francois Wilbers.
Clarifying the Work Dynamics brand was a process of matching the business to what the market associates most closely with. One then refines one's business model and makes sure that you have the right people, right process, right philosophy and right products in place so that your offer and what the market expects is a very close match.
"We are very happy with the layout and design of our new website, but we're particularly pleased that our core brand values seem to come through clearly. In fact, we even presented our brand values on the website – our clients are most welcome to judge us against what we believe they should experience from Work Dynamics and let us know where we can improve."
